target audience

due to our idea change, we never mentioned that our target audience has also changed too. we are no longer aiming for strong, independant women to watch our music video. now we want those young girls, who can identify with our main star, and feel a connection to the music and the video. we want to attract those lost and lonely souls who have fallen in love and got their hearts broken. that is who we want to watch our music video and buy our album.
After deciding to change our idea, we realised that we also had to have a change of target audience. Instead of aiming our music video to attract young, successful and independant women, we aim to attract young teenaged girls who have had their hearts broken and can identify with our main characters and understand the storyline. We want them to enjoy the narrative, and feel empathy for our characters, because the audience have more than likely been in the same position as the stars. We want them to feel like they are connected to something/someone, which is why our target audience are young girls between the ages of 13 and 19.